Professional-/ academics-/ and studentsday
The Professionalsday shall be composed for Service Designers, from companies and agencies, as well as for academics and of course students. Exchange of knowledge, experience and inspiration, but focused on the future, future projects and fields of activities. Another important focus needs to be set on integrating students by affordable rates and special Action Service Design Zones.
We want to know your wishes and ideas! Hand in your proposals for this event.
Do you have ideas about which innovative formats can be used on this event?
Once we got all your ideas, we will provide a voting. It would be a pleasure to un-structure a day full of fun and exchange!

Comments
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#15 addendum
just two quick thoughts to add: we think a lot in terms of "time" on a conference - what happens at which slot. "space" is simply where it happens. why dont we turn this around?
also, what are the roles of the students and professionals? audience? participants in an activity? mentor-mentee pairs? speakers? designing the interaction with visitors should also be an issue to think about.
#16 agenda suggestion for student session
how about this:
09:00 - break
10:00 - break
11:00 - break
12:00 - lunch
13:00 - break
14:00 - break
15:00 - break
16:00 - coffee
17:00 - break
18:00 - drinks
:-) seriously, we could just set up thematic spaces (think "theme park") where people could present projects, work together, hold their presentations informally. in short: do everything, you would do on a break.
lets be honest: who is REALLY watching the talks at an academic conference? you read up on the stuff anyway and only listen to ask / challenge the speaker.
#17 Thank you
Thank you Yoko, this is what we also believe. And may be we can not design the whole 2professional day" in this open structure but we will certainly try to use that concept. We will publish our outline soon and will again apprechiate comments!
#18 ideas on designing a discursive event
I suffer from conference-itis: its an allergy caused by too much sitting and listening, too much coffee, and too little variety in activity. Symptoms range from information overload or nail-biting boredom. I worry that so many conference follow the same-old format where delivering 'papers' take central stage and not enough activities are considered that foster discussion. How often have we experienced 'there is little time left for discussion' because a number of presenters in your panel over-ran their slot by 3 to 4 minutes?
In an attempt to break this cycle, I was involved in organising a symposium that challenged many conventions and focussed on facilitating dialogue. Undoubtedly, this freaked many attendees out, but I also observed that the majority gained a great deal from it. Participants were asked to submit an abstract or proposition of a 'thing' they wanted to discuss. These could be ideas for a project, critical reflection, insights from case studies, a thread in a PhD topic, problems observed with working with clients etc etc - and the usual peer-review process was undertaken to ensure that there was clarity and quality. Once the participants were selected, they could elect to be in one of five different themes, which they would belong to during the symposium. These themes were selected by the symposium organiser after canvassing the range of proposal they received. Over the 3 day symposium, participants were encouraged to share their proposals/abstracts within their own clusters and undertake certain tasks. These tasks included:
- highlight common patterns, challenges, insights
- visualise this finding and propose a 'vision' of what could be done next
- report back to the whole group (ie, the rest of the other clusters) on Day 3 of the symposium.
Within these clusters, there were facilitators, note-takers and documenters among them, to ensure that the interaction and dialogue was productive and recorded.
Obviously, being the first time this style of syposium was organised, there were a few issues that need addressing, but that aside, what was really great about this model was that it really got people interacting and talking. The emphasis wasn't on the individual, but on collective. Some really great ideas and insights had come out of over the 3 days, and it also accelerated networking and relationship building because of the speed and deadlines set upon each cluster.
I think the 'theme' based clustering would really work for service design, particularly if you could make it context specific eg. 'health' or 'education' or 'environment', etc. I am also in favour of separating corporate and public projects because the mixing of the two can dilute objectives and agendas, which doesn't actually help anyone examine things more critically. What you want is for these themes to be catered very specifically so it is able to accelerate the conversations, rather than dilute them. That is the design challenge of a conference.
#19 The academic/industry relationship
Copy and pasting from my Wenovski post here, but:
On the academic/professional front, academia can offer some research rigour whilst professionals can offer practitioner rigour.
Academia has the ability or licence to be able to explore areas, ideas, partnerships and innovations that might not be commercially viable and might even be (useful) dead ends. We have access to research funding, but often don't really know the relevant questions we should be asking. It's easy for us to think the questions we are asking are interesting, when in fact they're totally navel gazing and industry can really help with that.
Last, but not least, we're supposed to be teaching the people you're wanting to hire, so we need to know what is really important and not just what we think is important.
I'm not sure conferences necessarily lead to innovations in their own right unless they're much more task focussed. What's pleasing about the bootcamp model is that there are no spectators. The real value of face-to-face time is that it is precious and still the best way to cement relationships. I'm keen to meet up with people I know from online discussions, but beyond having a few drinks together, I'd really like to generate ideas for new projects and/or respond to something those people have written/presented online already. The worst thing is reading a really interesting paper or looking at the great talk you missed after you went home.
Gatherings like this should, in my opinion, also be about generating questions more than delivering answers.
#20 Conference format and content
Firstly, can someone from SDN provide a comprehensive brief for us to respond to. The wording at the top of the page does not give enough information.
There would seem to be scope to have the conference developed around the present and the future not just the future. Having professionals/academics/students is to big a segment and probably needs to be separated out, but I would question the value of having a separation at all. Why not have a market place with stall holders. The market place could have themes/practice segments as already suggested and could run workshops at each market area on their appropriate subject.
I agree with Peter's comments above, the value in open space is very high. Content should act as a catalyst not as an end in itself.
There would seem to be value in exploring things like developing a professional practice, selling service design at a strategic level, identifying where service design borders other practices such as OD, Operations and Marketing.
Students should be charged a discounted rate for conference tickets and in return they could act as facilitators, reporters/recorders, hosts and/or share their work.
Things like pannel discussions always work well. They difficult to facilitate well but my experience is they generate a lot more than simple presentations. Similarly diverse groups working on real world problems during the conference then feeding back to others is of critical value. What about getting a charity like Medicine Sans Frontiers to provide a senior person to state a problem, develop a brief and have diverse groups work on that. Or someone from a brand to do the same (though this is giving free consultancy). But it brings the real world with present challenges into focus. Too much future orientation will lose value for the delegates, although future focus is a designers want.
Overall, it would seem approapriate to move away from talking about tools, techniques and approaches and focussing on how service design and design thinking DELIVER benefits and what benefits they do deliver. Moving away from our professional features to professional benefits to clients seems really important.
#21 themes: human experience and brands
With regards to the themes, I think of two: human experience and brands.
In discussions with people from other fields such as organization consulants, IT-specialists, business administrators, facility managers, it is noticed that they claim to work as service designers already (so what is so special about service design?). But what I am missing in their approach, and what I think that is (or should be) central in service design, is the human experience of the customer/user/client in the service (and not profits, systems, procedures, etcetera). Companies and organisations are all pretty good in cutting costs and creating efficient productions processes so it is hard to compete others with that. But what really differentiate your business is the experienced value of your service in the mind of the user.
Also the role of brands in service design processes might be interesting. We cannot expect that only one unique design exist for all companies in the same branche. So, how can the design of the service reflect the company's brand value that it's offering to the consumer?
#22 conference format
I noticed at conferences that people want to have much more time in between presentations. These are the moments that one is getting to know others and share thoughts and insights. So I would recommended enough 'free space' indeed!
What also might be interesting is a kind of Pressure Cooker event in which participants from the industry and academics, and students and experts, are divided into heterogeneous teams for a two days programme, and let them work out 'solutions' to a severe issue. Stuff the teams with expert information and insights. Enlarge the pressure with some intermediate deadlines, and a moderator that guides the team, and let them have a presentation at the end of day two. If not for the final results, at least the two-days road to the results would lead to worthful learnings because of the discussions participants will have on their disciplinary methods, approaches and and definitions. This is what multidisciplinary collaboration is about.
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