New MFA and BFA in Service Design at Savannah College of Art and Design (Georgia, USA)
New MFA in Service Design
The MFA in Service Design will be the first of its kind in the USA and is aimed at high potential designers seeking to re-define a new type of design practice. The course will nurture talented students seeking professional careers designing services, identify touch points and developing engaging user experiences.
The MFA in Service Design will provide an opportunity for students to explore both established and emerging principles, theory and practices in service design.
The course will begin September 2009 and will explore the concept of ‘Service’ and of the ‘Touch Points’ and their symbiotic relationship in service ecologies. Further, the program will explore the business practices, technologies and design paradigms that create engaging and pleasurable user-centered experiences.
Services are designed to enhance the customer's experience during the process of use that by necessity occurs at the point of production. Understanding interactions between touch-points and the human factors and emotional ergonomics are essential elements in developing social and culturally pertinent services.
The graduate course will explore new language, tools and techniques and students will evolve innovative methodologies and new approaches that will shape the emergent discipline of Service Design. Central to this is the development of service equity and assets that add value and enable companies to compete locally and internationally.
The program will appeal to graduates drawn from range of disciplines including, industrial design, product design, retail design, interaction design, web design, new media, branding and identity and business studies Students will be prepared to enter a career in the new and fast emerging discipline of service design, as well as augmenting their skills and honing new approaches to established design practice and design management. It is anticipated that a proportion of graduates will embark upon the development of their own design businesses and/or service based enterprises.
New MFA in Service Design>
The BFA in Service Design will provide an opportunity to explore the fundamental principles and practices of Service Design.
It is proposed that the course will explore the concept of ‘Service’ and ‘Touch Points’ and their symbiotic relationship and ecologies. Further the program will explore the business practices, technologies and design paradigms that focus upon user-centric experiences.
A general foundation in art and design principles and practice precedes a sustained study in service design.
Service designers need to understand the interactions between touch-points and the human factors and emotional ergonomics that are essential elements in developing social and culturally pertinent service ecologies and architectures.
The language, tools, techniques and methodologies of service design will be examined and taught to inform and shape a personal design philosophy for professionals seeking a career in Service Design.
The course will appeal to students that wish to develop exciting and innovative solutions for a range of challenging problems that society faces today. Students explore service ecologies, interaction design and product design issues where students can define new and novel ways in which we shop, communicate, work, entertain and socialize in today’s connected, interactive, experience economy.
Students will work in partnership with industry on live projects, gain access to SCAD's international study abroad program and benefit from its extensive internship program.
For further details please contact:
Professor Peter Fossick
Graduate Coordinator and Course Leader in Service Design, SCAD
Email: pfossick@scad.edu
Tel. ++1 912 525 6440
Web. www.scad.edu
