IDEO
IDEO's Service Design practice defines and builds customer experiences in industries such as retail, banking, transportation, healthcare, business-to-business enterprises, and education. To create compelling service experiences, IDEO uses tools such as scenario building, bodystorming, customer journey mapping, and video prototyping to create a tangible and actionable vision of the desired result.
Our approach to service design and delivery involves specialists from diverse fields including human factors, interior architecture, cognitive psychology, improvisational drama, technology specialists, software designers, and much more.
