IA Conference 2010 | Service. Design. Thinking.

The annual German IA Conference will this year be held in Cologne on May 14/15. The theme of this year's conference is "Service. Design. Thinking." It looks at how to create benefits that really make a difference to the user, that are perceived as being innovative and thus strengthen the product’s or service provider’s brand in the long. The IA Conference 2010 provides insight into the strategies, processes, techniques and methods employed in the attempt to achieve “true” or perhaps subtle innovation, and utilizes case studies to demonstrate the models that can lead to success. Particular emphasis is placed on methods and ideas that are common to the growing field of service design and the methodology of design thinking.

Find more info here.