Evidence

Service evidence are touch-points that represent parts of a service experience. Tangible evidence of a service can be both from the past and present, but also designed artifacts that represent future service experiences. Evidence can represent the effects of possible designs as much as the design of the service itself. Therefore evidence are not only core service touch-points, but often third parties’ response to an service such as newspaper articles describing the results of the service. Evidencing, or the making of evidence from the future, can be used as a rapid way to prototype future service experiences. You can use the evidence as a stimulus with users or in Roleplay to test the ideas. This type of “archaeology of the future” enables service providers to make early qualitative judgments about the implications of a design. Ultimately it allows customers and collaborators to “play back” their own assumptions as concrete experiences rather then abstract evaluations. Example evidence might be a bill, an advert, a news story, a poster, a product review, a letter or a contract agreement. Source: Livework Studio Ltd