Design with Intent: 101 Patterns for Influencing Behaviour through Design

Dan Lockton, David H­arisson and Neville Stanton wrote a fantastic article in Touchpoint 4 regarding design for behavioural change, which they are approaching with their new Service Design toolkit DwIv.1.0: 101 Patterns for Influencing Behaviour through Design. The toolkit consists of 101 simple cards illustrating a particular ‘gambit’ for influencing people’s interactions with products, services, environments and each other, via the design of systems. These are clustered by eight ‘lenses’ (Architectural, Interaction, Perceptual, Cognitive…etc), which bring different disciplinary perspectives on behavioural change. The cards should be particularly useful in the generation stage of the design process, helping designers, clients, and potential users explore behavioural change concepts from different disciplines, and seeing how they relate to the problem at hand. Each gambit is phrased as a question, in the hope that the cards can actively provoke innovation. e.g. “Can you influence users by helping them reduce feelings of guilt about their behaviour?” Download the Design with Intent toolkit here.