Brand Manual

Brand Manual is a branding & service design consultancy. Brand Manual works with companies to create new brands and design the products, services, spaces and interfaces that make the experience real for customers.

Using established creative method, Brand Manual helps companies build an innovation culture and the supporting internal processes that are necessary, to launch new ventures and businesses. Brand Manual uses design thinking as a strategic management tool and build lasting brands centered around well designed products and services.

News & Projects

Estonian non-profit organizations association
Brand Manual was commissioned by the NGO association to imagine better government and to showcase the importance of service design through an online environment that would improve the provision of local government services. The resulting work describes government 2.0: a transparent, location / interest / time based authenticated and searchable web interface based on open-source platforms and integrating already existing systems.

Synerall
Synerall is an energy management web service created for the German and Scandinavian market. Brand Manual developed the user logic and designed the graphic user interface. Innovations include how consumers can pay directly for electricity on rental property without changing contracts with the energy company.

Innovation ABC
What is the next thing? How can you come up with a product or service that can earn you more money? What is innovation? What is technology? How can your company become a hotbead of ideas, with enthusiastic employees, earning profit along the way?
The problem with innovation, is that everyone talks about it. Innovate or die. But how? Innovation ABC is a training course that introduces management and senior employees to the processes and mechanics of design thinking, the necessity of innovation in relation to business success, the fundamentals of motivating highly skilled individuals (it’s not only about money) and how to build a company culture where new, useful ideas don’t happen by accident.
 

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