Agenda

 

Service Design Conference

beyond basics

 

At this year's sdn conference, participants will experience  experts in the Service Design field presenting and explaining, partly together with business partners, compelling examples of their Service Design projects in depths.

In the following, you can find the conference agenda. Please note: during the coming weeks, changes might still take place. Please keep watching this space - it will be updated regularly!

 

Please download a  pdf of the agenda below!

 

 

Conference Schedule Day 1 

- Monday, October 26th -

 

8:45
Registration

9:30
Welcome
Birgit Mager
Regional Minister for Education and Culture (Mr. Francisco Fernandes)
Jamin Hegeman

10:00
Keynote: Make yourself useful

Joe Heapy (Co-founder and director of Engine Service Design)

10:45
Service Design, a matter for International Security
Designing Services on security related matters at the UN
Lavrans Løvlie (liveIwork)

11:15
Coffee Break

11:45
How sticky research drives Service Design
Using textmessage-prompted video probes during design projects at T-Mobile
Bas Raijmakers (STBY) and Andreas Sommerwerk (T-Mobile)

12:15
Design for Engagement
Jesse James Garrett (Adaptive Path)

12:30
Meet the speakers & Lunch

2:00

3:45
Coffee Break

4:15
Service Design 2020: What does the future hold and (how) can we shape it?
How various professions have sought to legitimise Service Design in the past and explore their tension between competition and cooperation
Bruce Tether and Ileana Stigliani (Imperial College Business School & Design London)

4.45 - 5:15
Plenary Session (inc. award ceremony Service Design competition)

8:00
Connect Dinner
at the “Adega da Quinta” Restaurant at Quinta do Estreito with typical Madeira country food and a stunning view over the coast. (http://www.quintadoestreitomadeira.com/pt/restaurants.html)
- Busses to the restaurant leave at 20:00 in front of the hotel!

 

 

 

Conference Schedule Day 2

- Tuesday, October 27th -

 

9:30
Short Intro
Jamin Hegeman

9:45
Service Design and Behavioral Change
Prof. Birgit Mager (sdn & Koeln International School of Design)

10:15
Employee Motivation: Driving Front-Line Behaviors
How to motivate employees and influence their behavoir – rules, tools and methods.
Craig LaRosa and Jon Campbell (Continuum)

10.45
Coffee Break

11:15


 

1:00
Lunch

2:15

4:00
Coffee Break & Meet the Speakers

4:45
Confessions of a Service Design Researcher
Tamsin Smith (Engine Service Design)

5:15
Do you really need that iPhone App? How innovation efforts go off track and how to develop ones that will really make a difference to your customers
Mark Jones (IDEO) 

5:45
Plenary Session

6:00
Goodbye Drinks
hosted by the "Regional Minister for Tourism and Transports", Mrs. Conceição Estudante

 

 

Members Day

-sdn full members only-

Sunday, October 25th, 2009 (from 2pm) 

 

The afternoon before the first conference day is reserved for sdn full members only. The participants will get to know each other or deepen existing relationships, exchange their Service Design experience, theories, and practices and reflect on the network’s development so far and in the future. This day will be one of lively discussion and exchange. 

The rough structure will be as follows:

1:30
Reception
welcome drinks in front of the Ocean Room

2:00
Welcome Address – Annual Report sdn – Outlook
Birgit Mager

2:20
Introduction to the Workshops
Birgit Mager

2:30
Workshop Session 1

4:00
Presentation
10 min per group

4:45
Coffee Break

5:15
Workshop Session 2
see workshop topics above (Session 1)

6:15
Presentation
10 min per group

8:00
Member Dinner

 

 

 

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